First words
"Hi [First Name], this is Dr. McKnight with The Contracting Preacher. Did I catch you at a bad time?"
[Pause. Let them answer.]
If they say "yes, bad time" → "Understood. When's a better window — later today or is tomorrow morning cleaner?"
If they say "what's this about?" → "Fair question. Straight up: I help small businesses in [State] win federal contracts. Saw [Company] and wanted to ask if that's something you're pursuing right now — or if it's on the list but hasn't been figured out yet."
[Pause again. Their answer decides the next 60 seconds.]
Golden ruleNever talk more than 30 seconds without asking a question. If they're doing 70% of the talking, you're winning.
If they engageBook a 15-minute call this week. Don't pitch on the cold call. Book the fit call and hang up.
If they decline politely"Totally fair. Can I send you one email with a case study, then leave you alone unless you reach out?" — 80% say yes.